You 2.0
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kevindooley
Last week I had the opportunity to spend a couple days with nearly 50 digital communications strategists from around the globe. Our discussion touched on many topics, but we spent a lot of time talking about the mashup of PR-advertising-digital and the skills that communications professionals need to acquire to be successful in 2010 and beyond.
We debated whether current "traditional" advertising and PR staff could be trained to be digital savvy, or whether these folks should have already "evolved" and adapted these new skills on their own.
Darwin vs. Training. Interesting question.
But it begs larger questions. Have you evolved? Are you staying current? Can you effectively do your job?
Many of you aren't in the communications field, but your industries have also completely changed since the interwebs came along in 1994(ish).
I studied broadcast journalism and many of my friends have fled broadcast and print journalism in droves in recent years. One of my best friends just left his dream job covering a prominent sports team for one of the top ten newspapers in the country. Fortunately, he was digital savvy in 2004 and has a new killer job. But he was smart. He saw the writing on the wall.
So whether you're currently employed, or looking for a job, talk to some people about the future of your business. Read some analyst reports. And determine what new skills you need to learn. And get the proper training and experience NOW. Don't wait until it's too late.
Your company might believe in Darwinism over training.
kevindooleyLast week I had the opportunity to spend a couple days with nearly 50 digital communications strategists from around the globe. Our discussion touched on many topics, but we spent a lot of time talking about the mashup of PR-advertising-digital and the skills that communications professionals need to acquire to be successful in 2010 and beyond.
We debated whether current "traditional" advertising and PR staff could be trained to be digital savvy, or whether these folks should have already "evolved" and adapted these new skills on their own.
Darwin vs. Training. Interesting question.
But it begs larger questions. Have you evolved? Are you staying current? Can you effectively do your job?
Many of you aren't in the communications field, but your industries have also completely changed since the interwebs came along in 1994(ish).
I studied broadcast journalism and many of my friends have fled broadcast and print journalism in droves in recent years. One of my best friends just left his dream job covering a prominent sports team for one of the top ten newspapers in the country. Fortunately, he was digital savvy in 2004 and has a new killer job. But he was smart. He saw the writing on the wall.
So whether you're currently employed, or looking for a job, talk to some people about the future of your business. Read some analyst reports. And determine what new skills you need to learn. And get the proper training and experience NOW. Don't wait until it's too late.
Your company might believe in Darwinism over training.
Brian,
I think you are right on track. Right now social media seems to be taking off in many ways. What do you feel is the next big thing in communication technology/tatics?