I have received two "mass emails" from job seekers during the past week that served as a catalyst for this post.
These emails were not tailored to me, my company, or any current positions posted on our Web site. They were 500-word commercials for the candidates.
Buy me! New and Improved! You'll save 15% if you switch!
These "messages" can work in mass advertising because those companies are trying to sell you a bar of soap or a box of cereal. But it's different in the job marketplace.
We ignore these mass emails. They reek of desperation and laziness.
The job search isn't easy. If you want to find a great job at an awesome company you're going to have to work for it. So stop sending mass emails now. Instead, do some research and send a short, personalized note seeking some insight on the company.